How can you Use the Google NOFOLLOW Attribute in SEO?
Is the nofollow attribute helpful or bad for SEO in 2022?
In 2005, Google introduced the nofollow attribute. Nofollow was created with the intention of allowing websites to link to external sources while signaling to Google that they should be avoided. As a result, Google will overlook and disregard the link. Because of the widespread abuse of this feature, Google has interpreted the nofollow attribute differently since 2015.
When it comes to SEO, it’s always the same: if a large number of SEOs start misusing a tactic that purports to boost keyword rankings, Google will intervene. The nofollow attribute is no exception, and Google’s treatment of it is no exception. Here are the most important nofollow features, as well as how Google will react to your nofollow attributes in 2022.
On everything, nofollow?
Some website owners have built up their CMS so that the nofollow attribute is applied to almost all outbound links automatically. In this case, Google will assume that the characteristic has been “abused” to prevent the site’s trust from being transmitted to other sources. Finally, Google will decide whether these sources are reliable, and nofollowing all links will no longer deceive Google.
The algorithm is based on the following criteria: It checks to determine if other website proprietors have set these links to nofollow. If no, Google will conclude that the nofollow attributes have just one purpose: to deceive Google in order to get an SEO benefit. The percentage of nofollow attributes on a website should never exceed 20-40%, according to SEMRush’s article “Are Nofollow Links Actually Good For SEO?”
A dofollow property is only found on a few URLs.
If only a handful of your links have the dofollow attribute and the rest have the nofollow attribute, Google will flag your website. The majority of these patterns are hidden in blogs and other types of publishing on sites that sell links. The sale of backlinks is prohibited per Google’s guidelines. Google has utilized powerful algorithms to identify fraudulent link farms and purchased connections since the Florida Update in 2003.
The simplest way for Google to identify whether you are utilizing a blackhat backlink strategy is to look at the historical increase of backlinks. Consider acquiring a high number of backlinks one day and then seeing them vanish the next. For example, even though you know your viral essay wasn’t a home run, thousands of links are suddenly pointing to your website. Google is going to raise the flag. Google can easily determine whether a backlink scheme has been executed. I already wrote a piece about how to build backlinks with Google in 2022.
In such cases, Google is likely to take manual action, which might result in a 90 percent or greater loss of traffic. Because Google is aware that articles with links are routinely purchased, articles with dofollow links no longer receive the ranking boost they once did.
How to Make Nofollow Work for You
Relevance and trustworthiness are the two most crucial principles. The nofollow tag should not be used if the link is relevant to the article or content and the source can be trusted.
Consider the case below: In the last paragraph, I mentioned SEMRush. Google would have considered the link was untrustworthy if I had used the nofollow feature to connect to the article. Google will detect my nofollow as abusive because SEMRush is one of the most trustworthy sources on the internet. Also, the SEMRush article is relevant because it covers the same topic as this one. Google detects the relevance of the two articles using its Topic Detection Algorithms. In this scenario, a nofollow property would have been improper.
In 2022, it is also true that the linking source acquires reputation from its own website with each consecutive link. This means that your personal trust drops with each link – Google’s PageRank Algorithm is still valid in 2022.
So, what if you don’t want the trust to be passed down to your children?
You should not add a link as all instead of using the nofollow feature if you are frugal and don’t want to trust another website.
No link has been inserted when referring to the SEMRush article, as seen in the sample above. As a result, Google will not notice this article for backlinking: Google doesn’t care if you utilize the nofollow tag correctly or poorly if you don’t use links at all. The drawback in this circumstance is the user experience. If you don’t use links, you’re robbing yourself of convenience.
It’s just as awful to never use nofollows as it is to always use them.
Nofollow is no longer the best strategy for avoiding the transfer of SEO trust: Google has already improved since 2015.
The Internet’s basis and the breeding ground for search engines are links. When Google added the nofollow attribute, it was clear that the nofollow game would be over. When nofollow was exploited by a critical number of people and websites, it took Google ten years to respond with an improvement.
According to my post “Wikipedia SEO: The Invisible Power Game,” Wikipedia uses the nofollow option in all of their articles. For exploiting the nofollow option in 2013, Wikipedia didn’t have to worry about Google punishments. As a result, millions of Wikipedia pages were ranked top by Google.
As a result of the recent upgrade, Google has penalized Wikipedia for its nofollow links. Anyone who has ever wondered why Wikipedia’s topics and phrases don’t rank higher on Google now has an answer: The nofollow link strategy is still being used by Wikipedia today.
Because of Wikipedia’s immensity, this fact may be irrelevant to them. For many portals that have grown into behemoths, SEO performance is no longer vital. However, if your website isn’t in the top 100 on the Internet, you can’t afford to use the nofollow option incorrectly.